Theory & Practice: Learning Content Management Systems

by Jill Funderburg Donello
Traditional methods for developing online learning material tend to be expensive, time-consuming, and require specialized skills that are often hard to acquire. To fully realize the benefits of e-learning, many companies have found “a better way” by using a Learning Content Management System (LCMS) to rapidly author, deploy and manage e-learning content.

What Is a Learning Content Management System (LCMS)?
A Learning Content Management System (LCMS) is “a system used to create, store, assemble, and deliver personalized eLearning content in the form of learning objects.”(1) Although different LCMSs offer unique features and functions, the fundamental components of an LCMS consist of:

  • An authoring tool which allows non-programmers to author e-learning content by creating new or reusing existing learning objects.
  • A dynamic delivery interface that serves up content based on learner profiles, pretests and/or user queries.
  • An administrative application to manage student records, launch courses, track student progress. The administration application may also interface with separate learning management systems (to be discussed later in this article).
  • A learning object repository or central database for storing and managing learning content that may be delivered through a variety of medias (Web, CD-ROM, printed materials) either as individual objects or as part of a larger course structure. Content and programming logic are separated through XML.

What Is the Difference Between an LCMS and an LMS?
Although easily confused for each other, Learning Management Systems (LMS) and Learning Content Management Systems (LCMS) serve two distinctly different purposes. While an LMS’s primary role is to automate the administrative aspects of training, an LCMS is focused on managing the content itself in the form of learning objects.

Differences Between LCMS and LMS

Learning Content Management Systems

Learning Management Systems

  • Used by content developers, designers and project managers.
  • To author learning content as learning objects, practice and assessment items, simulations and other learner interactions.
  • Store content in a learning object repository.
  • Offer content management tools (egs. search for learning objects, access rights and version control).
  • Used to deliver learning content in multiple format (e.g. eLearning, CD-ROM, paper-based materials and performance support).
  • Offer learning features (e.g. adaptive learning paths, skill gap analysis, asynchronous collaboration via email and discussion groups, assessment).
  • Used by training managers, instructors and administrators.
  • To manage course catalog, schedule, student registration, and to capture learner profile data.
  • Stores data on courses and students.
  • Provides reports for training results and competency mapping/skill gap analysis.
  • Supports the launch to eLearning courses.
  • Shares learner data with ERP system.
  • Offers ability to create and administer tests.

Do I Need Both an LMS and an LCMS?
Although several LMS’s offer authoring and content management capabilities and LCMSs offer minimal LMS functions, trying to use one system for both functions may not always be ideal. Because LCMS’s are focused on the authoring and delivery of content, the tools for these tasks are generally more robust and create a better enduser experience than those available through an LMS. Conversely, an LMS generally offers more features that are important for the administration of courses for a large number of students than the basic functions available through an LCMS.

Whether you need an LMS, an LCMS or both really depends on your particular needs.

If you are primarily concerned with…

Then you …

Managing student access and records for courseware that has already been developed

Probably need an LMS only

Managing student records for courses developed within your LCMS

May be able to use the LMS functions of your LCMS and may not need to purchase a separate LMS

Need to develop multiple courses using learning objects and need to manage both online and offline learning events

May need both an LMS and LCMS in order to get the best system for both content authoring and course/student management

Why Should I Use an LCMS to Author Content
Instead of Traditional Authoring Tools?
In the past, all learning content was authored using tools specific for the media in which it would be delivered. For instance, Authorware or DreamWeaver might be used to create Web-based courses, and Word and PowerPoint would be used to create paper-based materials. Course developers would either need to learn special tools, or work with programmers who had this expertise. Content was developed course by course and required extensive development and testing.

A Learning Content Management System separates the content from the media that is used to deliver it. Content may be created one time and delivered in multiple ways. The LCMS also eliminates the need for specialized programming skills as it allows authors to write content into pre-programmed templates. Because content is created into small objects, content developers can reuse content that was created by others, saving development time as well as providing a consistent message to learners.

Is Content Authoring Different if I Use a
Learning Content Management System?
Several aspects of content authoring may be different based on the LCMS. These include:

Authoring tools. An LCMS provides new tools for content authoring, although several systems allow you to import content from familiar tools like Word, PowerPoint or HTML. LCMSs simplify the authoring process and allow non-programmers to write eLearning content so you should not expect a steep learning curve. Remember that although a system may allow you to import legacy content, you will most likely wish to rework the content to ensure it is structured and scripted correctly for reuse across multiple courses or in different applications (for instance, in learning and performance support).

Scripting guidelines. Writing content to be reused in multiple courses or in different applications (for instance, eLearning and performance support) requires new guidelines. For instance, it may no longer be appropriate to assume that the learner is completing the course in a linear fashion, so phrases like “as you just learned” are out.

Perspective. The biggest change for most instructional designers is to forget thinking about creating monolithic courses and design small independent objects that may be accessed just-in-time and reused in multiple courses.

Jill Funderburg Donello is Chief Knowledge Officer for LeadingWay Knowledge Systems. You can reach her at JillD@leadingway.com.

Interested in learning more? Take a free course on eLearning, knowledge management and the integration of the two at www.knowledgeone.com. Or register for a seminar on Knowledge System Design or Creating Reusable Content for eLearning and Performance Support through www.leadingway.com/services.htm.

(1) Brennan, M, Funke, S. and Anderson, C. “The Learning Content Management System: A New eLearning Market Segment Emerges.” IDC White Paper published May 2001.

写给易方技术研发部门的信:

作为一个技术人员,对技术、对市场都应当具备最快的敏感度;在激烈的竞争中,小企业的机会是存在的,但是必须要创新,必须要灵活。而创新的灵魂当然在一个企业的研发部门,也是一个团队活动。我现在看到了一个趋势,那就是Blog 将会成为国内网站的不远的将来一个很有竞争力的应用。同样,如果把它应用于教育中,也会是一个非常好的学习工具。

对我们来说,不妨多一些“项目Blog”,“技术Blog”,一定可以为团队交流带来更大的促进,更不用说对个人的终身学习和发展带来的好处了。

有关Blog 的几篇文章留存供大家参考:
- blog的实验与联想
- 网络日志(Blog)风潮下的思索
- MSNBC 关于Blog 的介绍专栏

Hi all,

近日在网络上出现了一种新的应用,这种以个人和小群体为中心的日记型应用被称为Web Log, 简称为Blog, 可以看作是过去 BBS 的一种精化。对个人或小范围的工作记录、讨论和创新想法的交流非常有效。

根据MSNBC的统计,目前全球已经有超过500万的Blog 用户,他们都自称为Blogger, 而且速度还在飞速增加。对于在各个领域有专业性技能和不断学习的人来说,这种应用是一个非常好的工具。Blogger.com 就是提供免费Blog 的一个站点,作为一个已经有几年经验的Blogger , 我在这里开了一个新的Blog 区域供我们易方的所有研发人员进行讨论,这些讨论是在团队内进行的,希望大家能够看到通过网络在任何时间、任何地方都能够进行团队协作的魅力。

最后,预祝这个Blog 能够在团队成员每个人的推动下不断发展进步,从中产生更多创新思想,并能够把这种应用的体验应用到我们的产品中去,为终身学习者创造更多的工具。

——— Isaac Mao

回答8-15日秦宇来信中的各个问题(8/16):


“互联教育体系”的本身并非想创造一种新的概念和名词,但不可否认一个名称会与营销和品牌会有所关联,任何理论也是都需要营销的。关键是,教育如此复杂,以至于必须用一个系统化的方法论去尝试解决它的问题。确实,互联教育体系是包含一个远景的,不管这个远景如何解释(光是“互联”的含义就很多)。但是它并不仅仅是要设立一个大家都知道的远景目标,然后让大家去猜测如何实现。而是要通过其通过其中更详细、更深刻的分析和设计达成可以实际操作的行动,或者通过其影响和引导产业链来达到目标的各个阶段。(换句话说,与其无序地茫然,为什么不有序地发展?)

你所形容的“共产主义”的对比也有道理,问题是“共产主义”是否能够在当今自圆其说。互联教育体系来自于教育理论(尤其是近20年来的认知理论的逐步巩固)的发展、近年来教育技术的实践中的误区问题,以及教育现今不断面临的社会挑战(教育机会平等问题、高考问题、就业问题、教育投入和质量问题等)的综合分析,是一个跨领域的工作,这是纯学术、纯政策和纯技术所无法单独完成的。所以如果“互联教育实验室”(CESL)真的能够运作起来,逐层揭开和完善这个概念的实质内容,将获得精神和物质上的丰收。有了这个实验室,也就会逐步有CESF(互联教育体系框架)、咨询、培训业务,甚至开发工具包SDK 等逐步延伸的产品和服务。有了核心,才会有“正向反馈循环”(positive feedback loop)。我们还需要共同发展这个概念和它的内涵/外延,这是今后合作的要点。

关于名称,我非常赞同你的意见,来自台湾的一位蔡子雄先生也有类似的疑问。但是,现在 Learning 和 Education 确实还是难以区分的概念。有的场合 Learning 的外延比 Education 还丰富,可是又有人说 Education 包含了 Learning 和其他活动。所以这个悖论我暂时还无法明确,就像联合国科文组织(UNESCO)的专论题目 “Learning: The Wealth Within It”的中文版名称就是“教育:财富蕴藏其中”(中文版也是同时出版的原版,却没有把 Learning 翻译为学习),这里面有很多修辞上的问题。是否需要作出一定的调整,我们是否可以继续探讨?

我也赞成和愿意“互联教育体系”的中性化(尤其是应该尽快确定其属于 CESL),至于易方的一些表述方法,可以很快取出或改正为支持”互联教育体系”(从网站和公司文档中反映易方支持CESL的概念和技术平台)。

有关技术架构上的问题,简单解释一下,学习者信息包(LIP)首要是要提供可交换的格式。这部分的工作IMS正在进行,我们可以实行拿来主义。其次要在系统的设计中考虑到同步和互操作,需要有良好的消息处理机制(例如 SIF实践中采用了BizTalk作为消息处理,当然其他如MSMQ也可以)。是否是集中存储管理还是分布式的,是可以在具体应用中考虑的,实际的应用系统应当满足这两种应用情景。不过总会有越来越集中的运营服务商(甚至是政府),可以保证最大程度的集中和一致性。不过,越是集中,安全程度会成为最大的“担心”(正如大家对微软 Passport的担忧一样),这是个社会问题。

还有需要说明的是,成立互联教育实验室,主要为了商业认知和运营。不一定刚一开始就宣传“互联教育体系”概念,可能会招致不必要的攻击,更何况目前还确实需要进一步的完善和努力。可以循序渐进,但是任何时候都不能忽略商业运作的首要任务,是否能够持续发展的根本要点是有人“买”你的“今天的产品”。这也是我几年来的管理中所获得的经验和教训。我非常愿意花费更多精力与大家一起研究和探索,更愿意把自己的各种资源共享给这个实验室。

发表在Red Herrring 上的一篇文章无情地鞭挞了IT 企业夸大的技术对教育的作用。而从实际的应用来看,这些作用相对于投资来说显得微不足道,而且完全可以通过其他方式达到。那些甚至有点危机性的言论都是为了商业性服务,也反映了人们对技术的盲目崇拜。这非常值得我们反思,也正是“互联教育体系”应当关注本质的地方。

Is our children learning?
Each year more than $5 billion is spent on computers in the classroom. But it’s the tech companies that benefit.
By Julie Landry
August 21, 2002

In a well-appointed classroom in New York City, a pair of sixth graders at Mott Hall School are doing what corporate executives the world over are doing–creating PowerPoint presentations. For the students, the purpose is to learn about the human liver. They are copying and pasting information from medical Web sites and selecting the right background colors and clip art. But after spending 20 minutes just designing the introduction page, the students still can’t answer the most basic question: What does the liver do? “I don’t know; we were supposed to do the gallbladder,” answers a shy Latino girl with pigtails. They are learning how to use PowerPoint, but they have no idea what the content means.

Similar situations are playing out in private and public schools across the United States. Students are learning not just PowerPoint, but Excel and a host of other applications. They are doing so on the latest and greatest PCs and the sleekest laptops. One private Catholic school in New York City even has wireless connections throughout its classrooms and hallways. Yet, after hundreds of exhaustive studies, there remains no conclusive proof that technology in the classroom actually helps to teach students. In fact, in some cases it hinders learning. And even if there is a benefit, the amount of money and resources being expended to put technology into the classroom does not match the current or expected benefit.

Since 1990, school districts and states have spent more than $40 billion on computers, software, and network connectivity for schools. At least 50 cents of every dollar spent on educational supplies goes to technology. Meanwhile, at least 35 states are facing budget shortfalls for 2003, and any cuts to education are likely to hit arts programs or facilities improvements long before technology. “Getting money for technology is not a problem around here–they’d probably cut the electricity before they’d cut that,” says one teacher at Marymount School, a private Catholic institution for girls on New York’s Upper East Side.

The major computer hardware and software manufacturers are not only feeding this insatiable desire for technology, they are the cause of the hunger in the first place. Selling into the $350 billion education market, the tech titans get anywhere from 5 percent (Oracle and Texas Instruments) to 26 percent (Apple Computer) of their total revenue. They count on this market to add to the bottom line, even though they may be selling the 21st-century equivalent of snake oil.

OLD-SCHOOL IDEAS
Technology’s claim to revolutionize learning isn’t new. “Books will soon be obsolete in the schools,” wrote Thomas Edison in 1913, just after he had invented the Kinetophone, one of the earliest devices to synchronize sound and a projected image. “It is possible to teach every branch of human knowledge through the motion picture. Our school system will be completely changed in the next ten years.”

Nearly a hundred years later, technology companies are promising the same sweeping changes. While everyone agrees that there’s a place for technology in schools (it makes record-keeping more efficient, helps teachers analyze student-learning trends, and is good for all sorts of back-office administrative functions), educational software and hardware companies have long boasted that their products are the answer to shrinking budgets and overcrowded classrooms. The right technology, they argue, can help educate the 53 million students in public and private schools in the United States. With technology, students can easily learn to read and write and do arithmetic. Without it, the companies say, students will fall behind, their analytical skills becoming as dusty and antiquated as a blackboard.

Nearly every tech company selling into the education market has commissioned independent studies that find, not surprisingly, that technology has a positive effect on education. Microsoft claims the use of laptops improves critical-thinking skills and “time spent on task.” Apple has found that “students, especially those with few advantages in life, learn basic skills–reading, writing, and arithmetic–better and faster if they have a chance to practice those skills using technology.” Texas Instruments says that “handheld graphing technology can be an important factor in helping students develop a better understanding of mathematical concepts, score higher on performance measures, and raise the level of their problem-solving skills.” Even former junk bond king Michael Milken is pushing educational technology, through his foundation and a company called Knowledge Universe, which he cofounded with Oracle CEO Larry Ellison and media mogul Rupert Murdoch.

In closely controlled, short-term research studies, the tech companies’ claims can be proven. The studies, however, tend to be tightly choreographed–monitoring everything from the time spent on a computer to what skills are practiced and what type of students are practicing them. But real classrooms aren’t tightly controlled. They are a hodgepodge of different software and hardware, not to mention students. As such, it’s hard to distinguish the influence of technology from that of enthusiastic teachers and supportive administrators.

A West Virginia study found that fifth-grade students who had access to computers for six years gained an average of 14 points on an 800-point basic-skills test. Researchers concluded that about 11 percent of those 14 points, a mere 1.5 points, were attributable to technology tools, which cost $7 million per year. Researchers also noted that the state spent $430 million to renovate school buildings and increase teacher salaries; they acknowledged these factors might have had an effect on teacher and student motivation. And, in fact, at places like the SEED (Schools for Educational Evolution and Development) School in Washington, D.C., a four-year-old charter boarding school, students show off their brand new dorms with far more pride than the computers they use in classrooms and labs.

In the last comprehensive study of its kind, a 1998 research project by the Educational Testing Service (ETS), a private testing organization that produces the Scholastic Aptitude Test and others, found that school computer use was associated with increasing math scores for eighth graders by one-third of a grade level. However, researchers cautioned, “the appearance of higher test scores in students who use technology more frequently may be due to the technology, or it may be due to the fact that such students come from more affluent families, and so are better academically prepared in the first place.”

In some cases, introducing technology into the classroom may actually have a detrimental effect. In her controversial book Failure to Connect: How Computers Affect Our Children’s Minds for Better and Worse (Simon & Schuster, 1998), former principal Jane Healy argues that computers should be used sparingly in schools. She finds that heavy visual emphasis could be harmful to early childhood development because pictures require less effort to process than text. She also cites the instant feedback of computer applications as a possible factor in children’s increasing inattentiveness. Ms. Healy warns, “Some of the ‘habits of mind’ fostered by this software are dangerous. . . . Attention is guided by noise, motion and color, not by the child’s brain.”

THE EDUCATION PRECEDENT
In a nod to the questionability of technology as an effective teaching tool, the Bush administration says it plans to adjust its policy on education and technology. As part of a new law that takes effect this fall, the U.S. Department of Education will launch a five-year, $15 million project to study the effects of technology on education. Though the study is slated to kick off this fall, the structure and depth of the study is still being decided–typical of the “build it first, think about it later” government mentality. The new law, called No Child Left Behind, also requires that 25 percent of technology funding be allocated for training teachers to use the new tools. Prior to the law, federal policy tended to have a single mission: outfitting schools with technology and getting them connected to the Internet. For instance, the E-Rate program, introduced by the U.S. Federal Communications Commission in 1996, has been funneling about $2 billion each year to schools and libraries in low-income communities for discounted Internet connectivity.

“What you have seen with No Child Left Behind is a real shift away from just providing increased access, which is still an important priority, toward making sure that teachers and administrators know how to use it effectively,” says John Bailey, head of the Office of Educational Technology at the Department of Education.

Technology companies, in fact, are more than happy to step in and guide teachers in how to use their software. Some firms offer free training as an incentive for schools to buy their products. Gateway, through its corporate giving program, and the WorldCom Foundation both provide free Internet training to thousands of schools, and Intel’s Teach to the Future program has set aside $100 million to show 400,000 teachers how to integrate technology into their teaching.

Training teachers to use technology, however, doesn’t turn technology into a better teacher. As the ETS study points out,
“Apparent
higher achievement levels of students with teachers who are computer-proficient may be due to this proficiency, or it may be due to these same teachers having more teaching experience and knowledge of their subject matter.”

The new federal law also places an emphasis on testing and uses test scores to determine the allocation of federal funds. Naturally, technology companies are angling to make sure their products support the new federal emphasis. Nearly every new offering–from traditional education publishers like Scholastic to startups like educational-software maker Lightspan–comes packaged with claims of raising test scores. In the short term, such a sales pitch may persuade superintendents to buy, but in the longer term, the basic question of whether technology is an effective teaching tool is still not answered, and further, it’s unknown if standardized tests themselves adequately measure learning. “Test scores are pretty brutal proxies for success in the workforce,” says Roy Pea, a professor of education at Stanford University. “What kids need to know and be able to do is changing as the world changes.”

THE OAKLAND GRADERS
California’s Oakland Unified School District has been trying to save its troubled schools for years. The majority of the district’s middle schools rank in the lowest 10 percent in California on statewide Academic Performance Index tests, and its high school graduation rate for the 2000-2001 school year was just 40 percent, compared with about 80 percent statewide. Oakland’s students, urban and predominately African-American and Asian, are exactly the type of students technology is supposed to help, and it does. Numerous studies have indicated that technology does have the power to engage students who aren’t interested in books or lectures, and that engagement sometimes results in better grades and test scores. As a result, Oakland is looking to programs like online teacher collaboration to give students living in the poorer areas of the city the same advantages as students in wealthier areas.

“In this district, technology is probably the only way, because we haven’t been able to provide a consistent quality of instruction across the schools,” says Derek Mitchell, director of technology and student achievement for the Oakland school district. “We’re confident about technology’s ability to provide our students with opportunities and resources they couldn’t get otherwise.”

Educational software companies agree. “We’ve got 72 percent of children that aren’t reading at grade level by third grade and that still aren’t by ninth grade,” says Andrew Morrison, founder and CEO of Cognitive Concepts, a literacy training firm in Evanston, Illinois. “If you can [get them up to grade level] for $1,000 a class and it’s proven to work, I don’t see how you could afford not to. Shy of hiring more teachers and putting them one-on-one with the kids, it’s hard to have the same effect without the technology.”

Startups like Carnegie Learning, which makes math tutoring software, say that when technology has a sound basis in learning research, it can make just as much of an impact as an attentive teacher. Carnegie Learning says that its software, which uses techniques based on ten years of cognitive research at Carnegie Mellon University, has helped boost test scores by as much as 30 percent by adapting its lessons as the student progresses through each question.

Yet, students who are engaged are not necessarily learning to think. It often takes an expectant look or an encouraging smile from a teacher or tutor to motivate students–something they’ll never get from a computer, no matter how advanced. That’s why it may be more effective in the long run to train and hire additional teachers, although that is clearly more expensive. The authors of the West Virginia study determined that reducing average class size from 21 to 15 would cost $636 per student–$191 million in salaries alone for 5,739 additional teachers–while adding computers would cost only about $86 per student. It’s also difficult to imagine how some states justify their emphasis on technology when many schools struggle to build enough space to house all their students, often resorting to trailers in the parking lot as ad hoc classrooms.

Schools need more substantial proof that their investment in technology has made learning better–not just cheaper or faster. They should take computer and software sellers’ claims with a sizable grain (boulder?) of salt. Tech companies aren’t likely to change their tune; they’re raking in money from the education market. Schools should also consider whether the modest gains achieved with expensive technology are worth the sacrifice in funding to other programs. After all, the only skills the Oakland students are sure to learn is how to surf the Web better and design PowerPoint presentations.

Write to Julie Landry.

原文来自这里

关于教师和校长的ICT培训,中国的教育系统做得还远远不够。看看澳洲的一些经验,不无启发:

Professional Development

It is essential to invest much more in the professional development of the school leadership team and in continually upgrading the professional skills of teachers.

By and large, education systems around the world have failed to invest in the upgrading of the full potential of the human resources at their disposal in the way that other fields of human endeavour have done. This has often been because of the pressing need to provide basic coverage of educational services to all students. Nevertheless it will not be possible for schools to make the performance gains necessary unless this is done.

In Victoria, three initiatives have been taken to support leaders. The first has being the establishment of the Australian Principals Centre to assist in the provision of a ‘life cycle’ process of professional development training for Principals, as illustrated in Figure 3.


Figure 3 Victorian Principal leadership training life cycle.

The second is the establishment of the Personal Professional Development Program which enables each principal to design personalised professional development packages in negotiation with each teacher.

The third is the Professional Recognition Program and its equivalent for principals, the Principals Performance Management System, which provides for all Principals to voluntarily contract for annual performance reviews and either bonus tied or accelerated promotion to externally assessed value-adding performance.


从一份来自欧洲的有关虚拟大学的研究报告中,作者的观点非常令我赞同,也如同是我的切身体会。一个人,尤其是在大学的阶段,应当有条件获得接触社会各类精英的机会,并能够从中找到自己的定位和学习的对象。中国的教育让人们往往崇拜权威,对“权威”噤若寒蝉,直至自己也变成崇尚“虚荣/神秘”的个性,对学术研究和产业发展都是不利的。

I will begin by reviewing the lessons to be learnt from my story, which can be told in many different ways. The most important lesson echoes Castells, who, in his book The Rise of the Network Society [1], states that close personal contact between experienced experts and novices is crucial to the latter’s development and will always be so. No one who has been educated or become skilled in their profession has done so without the guidance and example of one or more persons who have already won their spurs in that profession.

The second, equally important lesson — one not mentioned by Castells — is that respected experts in a particular field do not necessarily make great teachers, nor do they always give proper lessons or even take the time or feel inclined to do so.

The third, frequently forgotten, lesson is that none of us really needs to have many different mentors in the sense of trusted, personal advisers or examples. Learning consists for the most part of absorbing information, applying it and slowly and patiently building up expertise, working with fellow students and, where necessary, being guided and evaluated by people who are expert guides and evaluators.