“Mass media” or “Mass’ media”?
“Mass media” is common words to represent the broadcasting mechanism including TV, radio, newspaper, journals, etc. With the growing up of grassroots publishing, the terms seems in change too. All traditional mass media means “Media boradcasting to mass”, instead of “Media collecting from mass”. Thus in BlogOn event, there are many buzz on “Social Media”, which is also an extension of social software. “Social Media” is real “Mass’ media”, coming from grassroots and serve for grassroots based on the trusted social network. and collective intelligence manner.