为什么谷歌中国的策略是完全错误的

谷歌中国,已经设立了严格的自我审查体系,在众多事务上已经形成了自己的“新话”辞典(《一九八四》/乔治·奥威尔),这种做法不但难以让老大哥满意(虽然这是谷歌的渴求),还会更加束缚自己的手脚。用中国相对低廉的人力资源来完成这个工作,也是对中国员工的侮辱。如果用Google股东的钱财来为老大哥打工,那总有一天会被质疑,也是无法回避的口实:

在这种内部气氛下,谷歌中国的每一步策略就会自我削减视距,行动上无比小气。用中国文化中的糟粕伎俩来试图和更“理直气壮”的竞争对手们肉搏,谷歌更加没有任何优势,所以退则不进是自然的。

方方面面的证据已经显示,谷歌中国的市场份额不但没有增加,反而在不断地被稀释,而且最重要的是,那些曾经的Google Fans,在谷歌的错误策略中不断地被同步消减,也让这个品牌的可信度大大降低(相比于2003年)。

在一个足够大数的政治环境中(例如中国),保持政治“正确性”固然重要。但是显然要知道什么是正确的。如果说野狼已经朝你直接扑过来,正襟危坐保持高尚和正义已经没有时间了,那当然是另一个考虑;但是在如今越来越全球化的趋势下,把中国当作孤立的封闭系统考虑根本不可能。思想得到释放的网络用户可以做简单的对比就能发现大脑是否残缺。预防狼扑和构建未来体系同样重要,而且对未来的考虑是不可妥协的。和老大哥为敌,当然有遭到狼扑的风险;但是如果立足人性的基本诉求,保持自己的风格(这一点对Google 总部也有疑问了),不但可以有谈判的条件,还会发现可以建构的机会。至少不至于失去忠诚用户的支持,陷入浑水之中。

失去了对自由访问(Free Access)、自由言论(Free Speech)、自由思维(Free Thinking)的支持,屡屡被证明用强大资本无法完成的本土化商业策略就更显得滑稽。那些小儿科的研发项目,无不以中国网络用户大多为“打酱油族”做基本参考,终极目标都不知道在哪里,就难怪说竞争对手会偷偷得乐起来。

可以预计,在未来的一段时间,谷歌中国的日子会更加难过,当然如果他们觉得受夹板气是一种享受也未尝不可。虽然在授权机制下,本地的管理者尚有一丝喘息机会。但是无论从经营角度,或是最根本的人性需求,谷歌中国都可能无法避免某日陷入“外资中国综合症”而无法自拔。

心理的地震

大地震迸发后第六天,这条“恶龙”也终于要安歇一点了(虽然今天仍然有余震)。灾情如无情的洪水,流淌不止,给心理的震撼几乎无法停歇,所以根本也就无所谓反思。但是作为唐山大地震的亲历者,又是当年唯一因为人为干预而成为最少伤亡的地区的幸存者之一,我不但会终身感激那位“违规者”英雄王春青,也为此番灾害的受难受伤者感到无比难过。捐款捐物是高尚的,效果却根本不值一提,灾害刚刚开始,后续的悲剧还会多的无法想象,简单地靠一个“胜利”结论将让生命受到更多屈辱,不知如何安生。

可以想象一个在一年内遭受无数挑战的国家在面临如此大的天祸时,它的权力控制者会如何不感到莫大的震撼(缅甸已经除外,因为Junta总有一天会受到审判)。也正因为如此,无论是恐惧还是敬畏,都会促使其赶紧行动,刻不容缓。这种心理上的微妙时刻,旁人难以觉察到,却无法不让人去想象。半年来,那么多暗示和警告,都在被忽略而过,仿佛历史车轮已经变成了历史火箭,那么容易就飞逝而过。于是灾难果然如火箭般接踵而来,让人们只能无奈却唯心地告诉自己是因为坚强而存活着。

每次自然地震都会造就后世赞叹不绝的风光名景,人们却全然忘却了牺牲的代价。32年后的再一次吞噬,真希望社会结构也开始地质重组,换回后世的铭记和美好。

Global Inter-media Dialogue 3

image  I’m now in Bali Island but not for the legend sea shore and historical views.  It’s the first time that I’m here joining the 3rd Global Inter-media Dialogue(GIMD), a conference backing by two distinction countries, Norway and Indonesia.  Deputy Minister Wegard Harsvik shared me the story how this GIMD was founded three years ago: Indonesia was one of three countries(China, Indonesia and Vietnam) Norway conducted talks on human rights with.  And eventually after those talks, Indonesia become more democratic and healthy on politics today.  They win the friendship of Norway as well. So the two governments set up the conference quickly in month in 2006.

I enjoyed some of the sessions especially those about local issues and community practices, but more happily to see old friends( Ying Chan, Kavi Chongkittavorn, etc.) there. I was surprised with the coverage of this conference because the organizers did invite a broad range of journalists from almost around the world. Amazingly, Cuban journalist, Lic. Magda Resik Aguirre,  almost flied around world to attend this conference.  The first session I joined was about the minority coverage problem of current media where a guy called Said Ibrahimi came from Afghanistan added me more knowledge about this country on the situations of reporters, as well the problems in that not-far-away country.  What should global journalists do with such issues? Be more participatory or be more professional watcher? How to keep ethics in extreme situations?

If we just think about such issues in traditional ways. I can’t help because they are actually the all time issues bothering journalism the whole discipline. The common problem to journalism in any countries, of course, its prejudice and ethical correctness. In our session called “Global Happenings” most on China issue, I quickly shared the future journalism could be the best collaborative spectrum between amateur journalism and professional journalism by applying the new technologies especially those web 2.0 ones.  The stories in China were actually telling not only the possibility of such blurring between amateur and professional journalism, but also the possibility to approach truth.

About the truth, actually it’ll be forever issue in our society but a real challenge to current traditional media. Even we can see some stories from the mainstream media covering minorities timely, it may be easily eclipsed by the limited bandwidth and persistency of the media. However, since everyone of us has more channels today to get information, you can sense how important the future journalism will be with new media technologies. Further saying, if people can provide and well use the throughput of new information channels, they can find more supporting materials to support their co-perceiving the truth.  Obviously, the traditional media and journalists should change themselves proactively to fit for the trend.

socialmediaFABRIC The last minute before I click “publish” of this post and go to the Bali beach, there’s a new notification from Twitter telling me one of my friends Maria Trombly  recommended a new article about journalism: The future of journalism. Though there are different perceptions on the future of journalism, the holy thing to me in Sharism age is that you can meet magic of coincidence with new technologies all the time. Isn’t it part of future journalism?

感谢长平

我对长平的去职,并不感到很惊诧。但是在这个时候,我希望对这个从未谋面的人说一声,感谢。我知道他就在我的两度关联范围内,但是不想去无事打扰。这就是一个六度关联的世界,无需要都变成一度。

因为我对胡佳说过的“不可避免的一步”也不感到惊诧,对朋友的朋友被请去“喝茶”也不感到惊诧,对艾未未说“奥运火炬让人盲目”也不感到惊诧。因为看到他们,就如同看许许多多长平,越来越支撑起这个国家的未来顶篷。有更多人,因为他们而开始自由思考,有些普世价值已经开始在中国生根,这就是他们的功绩。

所以,要对长平们说,感谢。

 

//再次用旧图来感谢那些爬墙的人们

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